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21 Feb

TOYISH is among the 10 coolest toys from the 2015 International Toy Fair

TOYISH toys were chosen by Fatherly as one of the coolest toys from the 2015 International Toy Fair.

“To the jaded adult, Toyish looks like a Solo cup on a 4-wheeled coaster. But it’s endlessly customizable, thanks to interchangeable components and paper “play books” that through sketching and coloring help kids change the toy’s theme from “cup” into, say, Roman Gladiator Ballerina. Combining crafts and building while encouraging open play, Toyish cleverly leverages a kid’s natural tendency to make mundane things interesting, at least until that horrible day when they discover what Solo cups are really for.” – Fatherly